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Users don't adopt.

Even the best business ideas falter without the critical behaviours in place to support them. 

Meltwater
Consulting.

Most business challenges are not about data, technology or process. They're about how people think, decide and act.

Meltwater provides consulting, advisory and executive development services in applying behavioural insights to improve business performance. 

From leadership and team performance, to product., service and experience innovation. From employees and customers, to physicians and patients. We bring proven and award-winning expertise in behaviour design to deliver science-backed strategies for engagement, innovation and impact.

 

"Guy and his team has brought phenomenal impact to the work at both AstraZeneca and Microsoft. His ability to help design ambitious programs which incorporate behavioural science to support behaviour and organisational change has been game changing for our work. I have really been impressed by the academic knowledge which he can bring and then apply in very practical ways to business challenges in order to get great results."

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We support businesses - from start-ups to multinationals - to become more effective, more valuable, and more sustainable.​ 

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We use social psychology and behavioural insights as an accelerant for effective and efficient change, working with the most senior levels within organisations. 

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​​We combine world-class and award-winning behavioural science expertise, with decades of international commercial leadership and communication experience, to make the science of behaviour relevant, engaging and actionable.

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Awards & Recognition

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The Six Lenses of Behaviour

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Introducing our proprietary Behaviour Design methodology and action-learning based capability-building programme.

‘Really enjoyed these sessions, all the information was incredibly useful and relevant. Professor Guy delivered exceptional sessions about how to better engage in meaningful behaviours and communicate more effectively’ (March 2025)

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"I had the pleasure of working with Guy across several senior international client engagements where he delivered behavioural psychology sessions for both pharma and healthcare professional audiences. People are endlessly fascinated by the inner workings of their own mind, and Guy has a rare talent for making behavioural science both relevant and engaging, no matter who’s in the room.

 

Guy’s brilliant at holding attention and tailoring delivery, whether he's speaking to internal teams, consultant haematologists or C-Suite leadership. His sessions didn’t just entertain, they had a real purpose, whether that was helping teams better influence behaviour, motivating change, or simply giving people a new lens on their own decision-making. Guy is also incredibly easy to work with; receptive to briefs, quick to understand what the audience needs, and always delivers something insightful and compelling. I wouldn’t hesitate to recommend him."

Global Professional Services Partner

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Meltwater Consulting Ltd

Company No: 06827079

Copyright Meltwater Consulting Ltd 2024

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