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Innovation, business transformation, employee engagement, culture change. They all falter without the critical behaviours in place to support them.
Behavioural Design for Business.
Most business challenges are not about data, technology or process. They're about how people think, decide, and act.
Meltwater provides consulting, advisory and executive development services in applying behavioural insights to drive sustainable business performance.
From leadership and team performance, to product., service and experience innovation. From employees and customers, to physicians and patients. We bring proven and award-winning expertise in behavioural design for good, together with decades of internatoinal commercial leadership, to deliver science-backed strategies for sustainable engagement, innovation and impact.
Featured in:
"Guy and his team has brought phenomenal impact to the work at both AstraZeneca and Microsoft. His ability to help design ambitious programs which incorporate behavioural science to support behaviour and organisational change has been game changing for our work. I have really been impressed by the academic knowledge which he can bring and then apply in very practical ways to business challenges in order to get great results."
What We Do
Providing agile and detailed behavioural insights, and applied behavioural science support for:
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Innovation, and new product & service development.
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Consumer research design & analysis.
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Strategic communication effectiveness.
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Employee engagement programme design.
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L&D programme design, delivery & measurement.
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Change management programme design, delivery & measurement .
Collaborating with leadership and learning teams to explore and understand their challenges and opportunities from a behavioural perspective for:
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In-company custom programme design & delivery (f2f, live and on-demand)
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Masterclass (single session) design & delivery
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Open programme design & delivery
Researching and synthesising key and current trends in the application of behavioural and decision science to create timely, engaging and actionable content for:
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Conferences
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Agency-client events
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Roundtables
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Corporate retreats
Awards & Recognition
The Six Lenses of Behaviour.
Introducing our proprietary Behaviour Design methodology and action-learning based capability-building programme.
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Enable your teams to become architects of behaviour for good.
‘Really enjoyed these sessions, all the information was incredibly useful and relevant. Professor Guy delivered exceptional sessions about how to better engage in meaningful behaviours and communicate more effectively’ (March 2025)
"I had the pleasure of working with Guy across several senior international client engagements where he delivered behavioural psychology sessions for both pharma and healthcare professional audiences. People are endlessly fascinated by the inner workings of their own mind, and Guy has a rare talent for making behavioural science both relevant and engaging, no matter who’s in the room.
Guy’s brilliant at holding attention and tailoring delivery, whether he's speaking to internal teams, consultant haematologists or C-Suite leadership. His sessions didn’t just entertain, they had a real purpose, whether that was helping teams better influence behaviour, motivating change, or simply giving people a new lens on their own decision-making. Guy is also incredibly easy to work with; receptive to briefs, quick to understand what the audience needs, and always delivers something insightful and compelling. I wouldn’t hesitate to recommend him."
Global Professional Services Partner
Meltwater Consulting Ltd
Company No: 06827079
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