top of page

SCROLL

wolfgang-hasselmann-FtoOMQXtz40-unsplash_edited.jpg

Organisational Change.
Business Transformation.
Sustainable Innovation.

Solutions that stick.
Results that count.

Featured in:
Screenshot 2025-09-11 at 19.08_edited.pn
Screenshot 2025-09-11 at 19.09_edited.pn
Screenshot 2025-09-11 at 19.10_edited.png
hbr3_edited.png

Combining commercial experience with deep domain expertise, we've a record of delivering innovative change solutions for organisations. From blue-chips to start-ups to governments.  From consumers to employees to patients. We do this by focusing on the one thing common to all successful change - human behaviour.

We turn ambition and strategy into action and results. By understanding and shaping the behavioural patterns that deliver clarity, drive performance, and unlock sustainable scale.

Let's talk about your behaviour

Redesigning how Astra Zeneca approached learning, creating a more agile, engaged and motivated workforce.
20
Functions involved.
78%
Increase in agile learning.
4.85/5
Satisfaction with experience design.
Screenshot 2025-01-09 at 09.42_edited.pn

Where we help leadership teams

Services

Collaborating with leadership, learning teams, and business school cohorts, to understand and explore challenges through a unique and robust behavioural strategy:

 

  • In-company custom programme design & delivery (f2f, live and on-demand)

  • Masterclass (single session) design & delivery 

  • Open programme design & delivery

Supporting strategy design and execution with an agile and discrete evidence-backed and insight-led approach:

​

  • Innovation, and new product & service development.

  • Consumer research design & analysis.

  • Strategic communication effectiveness.

  • Employee engagement programme design.

  • L&D curriculum design, delivery & measurement.

  • Change management programme design, delivery & measurement .

Researching and synthesising key and current trends alongside award-winning primary research in the application of behavioural and decision science to create timely, engaging and actionable content:

 

  • Conferences

  • Agency-client events

  • Roundtables

  • Corporate retreats

Screenshot 2026-01-07 at 22.38_edited.pn

Brian Murphy

Global Head of L&D, NTT Data

Formerly L&D Microsoft & Astra Zeneca

"Guy and his team has brought phenomenal impact to the work at both AstraZeneca and Microsoft.

His ability to help design ambitious programs which incorporate behavioural science to support behaviour and organisational change has been game changing for our work. I have really been impressed by the academic knowledge which he can bring and then apply in very practical ways to business challenges in order to get great results."

Repeatedly recognised for impact and innovation.

Trusted to deliver innovation and change for some of the world's most innovative companies.

Screenshot 2025-05-02 at 14.10_edited.jp
Screenshot 2025-05-02 at 14.08.48.png
Screenshot 2025-09-12 at 22.02.34.png
Screenshot 2025-09-12 at 22.02.59.png

Behaviour Design: Even the best ideas, the most exciting innovation, the boldest initiatives can falter.

Without the right behaviours in place to support them.

"Guy has a rare talent for making behavioural science both relevant and engaging, no matter who's in the room.

Guy’s brilliant at holding attention and tailoring delivery, whether he's speaking to internal teams, consultant haematologists or C-Suite leadership. His sessions didn’t just entertain, they had a real purpose, whether that was helping teams better influence behaviour, motivating change, or simply giving people a new lens on their own decision-making."

Holly Spencer
Patient Strategy
Inizio Engage 

nguyen-phan-nam-anh-G6t9r3dnZqk-unsplash.jpg
bottom of page