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Meltwater
Consulting.
Behaviour Design
for Business
Even the most ground-breaking innovations and initiatives falter without the critical behaviours in place to support them.
Users don't adopt. Customers don't buy. Physicians don't prescribe. Patients don't adhere. Employees don't engage.
These challenges are not about data, technology or process. They're about how people think, decide and act.
Meltwater provides consulting and advisory services in applying behavioural science and insights to improve the performance of business. We call this Behaviour Design.
From leadership and team performance, to product, service and experience innovation. From employees and customers, to patients and physicians. We bring award-winning expertise in applied behavioural insights to deliver science-backed strategies for innovation and impact.
"Guy and his team has brought phenomenal impact to the work at both AstraZeneca and Microsoft. His ability to help design ambitious programs which incorporate behavioural science to support behaviour and organisational change has been game changing for our work. I have really been impressed by the academic knowledge which he can bring and then apply in very practical ways to business challenges in order to get great results."
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We support businesses - from start-ups to multinationals - to become more effective, more valuable, and more sustainable.​
We use social psychology theory and behavioural insights as an accelerant for effective and efficient change, working with the most senior levels within organisations.
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​​We combine world-class and award-winning behavioural science expertise, with decades of international commercial leadership and communication expertise, to make the science of behaviour design engaging, accessible and actionable.
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Across learning and development, innovation, strategic marketing and business transformation projects, we partner with clients to design for the key behaviours that drive outcomes and performance.
Awards & Nominations
The Six Lenses of Behaviour
Introducing our proprietary Behaviour Design methodology and action-learning based capability-building programme for teams.
‘Really enjoyed these sessions, all the information was incredibly useful and relevant. Professor Guy delivered exceptional sessions about how to better engage in meaningful behaviours and communicate more effectively’ (March 2025)
"I had the pleasure of working with Guy across several senior international client engagements where he delivered behavioural psychology sessions for both pharma and healthcare professional audiences. People are endlessly fascinated by the inner workings of their own mind, and Guy has a rare talent for making behavioural science both relevant and engaging, no matter who’s in the room.
Guy’s brilliant at holding attention and tailoring delivery, whether he's speaking to internal teams, consultant haematologists or C-Suite leadership. His sessions didn’t just entertain, they had a real purpose, whether that was helping teams better influence behaviour, motivating change, or simply giving people a new lens on their own decision-making. Guy is also incredibly easy to work with; receptive to briefs, quick to understand what the audience needs, and always delivers something insightful and compelling. I wouldn’t hesitate to recommend him."
Global Professional Services Partner
Meltwater Consulting Ltd
Company No: 06827079
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